On November 25th, Adrac attended the launch of the 2009 Social Media Survey Report, produced by bigmouthmedia and Econsultancy. After receiving the exclusive invitation to London, we were looking forward to listening to what some of the biggest influencers within the social media world had to say. Speakers included Kate Box, Head of Social Media-Sales at Microsoft, Josh Smith, Head of Inside Sales at Facebook and Jessica Healy, Head of Search & Social Media at Futurenet.
Amazingly, just 10% of company respondents were not engaging in any form of social media, despite findings that social media can increase customer engagement according to 73% of company respondents. It also offers better brand reputation (66%) and increased communication with key influencers (62%).
We were enriched with knowledge about how to use social media sites such as Twitter and Facebook to benefit and stimulate business. There were some surprising statistics – 64% of companies have experimented with social media and 26% are heavily involved, in a bid to implement social media advertising and marketing strategies. Adrac were inspired by the knowledge and experience of companies that had ‘been there, done that’, and either failed or succeeded. This valuable information has got us buzzing with ideas here at Adrac and we look forward to implementing them within our online marketing strategies.
You can purchase the Econsultancy & Bigmouthmedia Social Media Report here.
