Google launch Buzz to rival Facebook and Twitter
Google has launched a new social networking application showing its hunger for a piece of the tasty social media pie.
The new application called Google Buzz allows Gmail users to create a profile page and write status updates, similar to that of Facebook and Twitter.
But Google’s competitive move has sparked criticism from rivals including Microsoft and Yahoo!, which say Google Buzz isn’t needed and isn’t new.
Unlike Facebook and Twitter however, Buzz allows the entire web to see profiles of its users if desired, not just friends of that particular person.
Social networking is fast becoming a part of everyday life, confirmed by the fact that search engines now include social media data into search results. The power of communication through these sites is quite phenomenal, with people being able to communicate for free across the globe.
The challenge for the business and marketing industry up until now has been finding a way to extract gain from social networking. Only recently has an understanding and successful campaigns been brought to the forefront.
For more information about Google Buzz visit The Official Google Blog.
