Adrac’s Ethical Link Building Follows Search Engine Guidelines

Many websites fall foul of organic link building and use unethical practices as a way of gaining publicity for their sites. Adrac has always maintained ethical link building techniques, reinforced by a recent blog post offering link building recommendations from Google.

Google’s recommendations for building quality back links mainly boil down to one thing; good content will earn you quality links.

To summarise Google’s recommendations for quality links;

• Produce good quality content which users will want to share within their community and link back to your content.
• Get involved with a community around your topic through contributing to forums and blogs- make sure what you have to say is positive and not just about spamming your site.
• Using humor can gain great links and get people to talk about your site. Try using viral and social media channels.
• Directory submission; Google suggests tackling this carefully as directory entries can be a great way to promote young sites on the internet, but only if the directory is topical and of good quality. Google discourages mass directory submission, but instead recommends using a moderated and well structured directory.
• Dabble with social media; linking to your site can be made easier for those who aren’t as tech savvy, through social media sites and bookmarking on sites like Facebook and YouTube.

This is all good news to us, as Adrac consistently use good practices to build great quality back links and believe that using good quality content and great interaction will bring you out on top.