Twitter trends, internet marketing and spontaneity by Jackie @ Adrac Ltd

Somewhere, I can’t remember exactly, the Tweet outcry of “I am Spartacus” was billed as the trend to launch a thousand blog posts.

Here’s number 1001. But in case you’ve been on a different planet for the last few days, the Twitter community’s use of the hashtag #IamSpartacus alongside exact repetitions of a “menacing” (so Judge Davies confirmed) tweet, which landed Paul Chambers with a £1,000 legal bill and lost him two jobs, trended on Twitter for around 48 hours in the UK and worldwide.

The British, eh? A nation of shopkeepers versus British bulldog and all that? Didn’t someone once accuse us of being a little bit on the boring side until roused by … well, apparently until a judicial decision threatens our right to be sarcastic. We are British: give us a moment to boil the kettle and steep them leaves, then watch us take over a major social network for two whole days to defend our right to place our tongues in our cheeks.

In the same weekend, another very British trend took the UK and the global tweeting community by storm. Quite compellingly, an account named @justsobritish garnered amazing respect for all things British, from the words we use to the tea we drink to the TV shows we watch. Ridiculously simple, completely addictive.

The trend #justsobritish caught on like the proverbial wildfire and Twitter was alive with foreigners telling our nation we are “just so cool”. Like we don’t know that already <<insert cheeky smiley emoticon with tongue hanging out here>> Oh. Oops. Is there an unblog button a delete button Oh, gosh

While there’s no doubt that structured internet marketing campaigns are behind some of the most successful viral campaigns on the internet, it’s also refreshing, and exciting, to witness what appears to be genuine spontaneity.

Adrac Ltd’s continued local search success

We’ve been ranked as a “top local search company” for the fourth month in a row, by an independent industry monitor – more specifically, fifth in the top 10 of the UK’s best-performing companies specialising in local search.
Topseos.co.uk analysed our performance using an evaluation system and by talking to several of our clients about their experience of working with us.
Question topics included anticipated and actual returns on investment, numbers of visitors to their websites and the techniques we use to help them, looking towards a long-term marketing strategy.
Israr Sarwar, our operations director, said: “It’s very satisfying that we are consistently achieving top positions for topseos.co.uk, and also that clients have given such positive feedback.
“Some have been with us since 2002 and that kind of loyalty speaks for itself.
Over the next 12 months, Adrac will be focusing much more on local search advertising because the demand is just too strong not to, quite frankly.