Review your PPC with Adrac Ltd
Bu Jackie Yeadon
Most small businesses believe that by running their own pay per click (PPC) campaign they can save money – they are not paying an agency to run it, they understand their own business like nobody else and, actually, they are getting some profit from the whole exercise.
There a good enough reason to try an agency, even if this is the case. Your PPC activities may well be bringing in some profit but with the right help, this could be so much more.
PPC analogy
Here is a useful analogy: you car needs a full service. You know this but you have a lot in your diary, money is tight, and so you make the decision to just ask the mechanic to do an oil change. Everything is okay so the next time, you also ask the mechanic just to do an oil change. Your car still runs, but it does not seem either as efficient or as smooth as it should. It gets you from A to B though.
After a particularly nasty winter and many unreliable starts, increasing fuel bills and general motoring sluggishness, you relent and get a full service done, including a cleaning of the fuel system. The change in the car’s performance is startling: better fuel consumption and economy, more reliable starts, more pleasure to drive.
Adrac’s efficiency
It is possible for Adrac to achieve better efficiency and profit from a PPC campaign for 99% of new clients. Just signing up makes an instant improvement to the cost per click (CPC, the price you pay Google/Bing/etc each time someone clicks on your advert). This is because Adrac has a master account which it brings all its clients into so they benefit from the advantages this offers.
So, already, an online advertising agency like Adrac is ahead.
We also employ all the techniques listed below (and more) to help our clients achieve an improved return on investment. But the beauty of the way the Adrac business model works is that it does not cost the client more than their budget: the payment we receive is a percentage of the saving we make.
PPC campaign
Conversion Tracking
Our team tracks each enquiry/sale that comes via your campaign. Through the use of the conversion data, our team start to optimise your campaign to lower the cost per click (CPC) and improves sales.
Keywords
Using Google Tools, we advise on the best keywords to use for your campaign. All keywords are monitored and non-performing keywords are taken out of the campaign.
Ad Text
Our team will write the ad text to be as relevant as possible to the target search and link each keyword to the most relevant landing page of your site.
Testing PPC effectiveness
Adrac will put a sample test advert live on the internet to enable you to see descriptions, positions and costs before you make a decision. The sample is free and there is no obligation to sign up with us.
If you do decide to let us improve your PPC campaign, we will never seek to tie you into a contract or sneak hidden costs onto your bill. Clients are kept fully updated with monthly reporting and transparency of charges and overall PPC savings.
You can contact Adrac’s PPC team on 01254 304030 for more details, or email website@adrac.co.uk.
