Google releases ‘Google Plus One’ button

By Matthew Kinlin

Google has recently released a new social tool called ‘Google Plus One’.

The tab is presented as a ‘+1’ button and works in a very similar way to the Facebook ‘Like’ button. In the words of Google, the button is a way of saying: ‘you should check this out’ to other people.

By clicking the ‘+1’ button, you give your recommendation to a web page. There is an option to keep the your ‘+1’ recommendations as a private record of your web highlights, or you can have them as public and recommend pages to your friends and the rest of the internet.

However unlike Facebook, the Google ‘+1’ tab has one vital additional app: Google-enabled search.

Google has placed the ‘+1’ button in two places: on the Google search listings next to each search result and at the top of individual web pages. Content providers have been encouraged by Google to add the ‘+1’ option to their web pages.

To use the tool, the user is required to have a Google account. Once the user is logged into their account, the ‘+1’ options for search results and web pages will be made visible.

It seems likely that Google will collate feedback to sort out good content from bad. Social data will probably be used to indicate popular, useful sources of data and these will be integrated with Google search.

In other words, they rise straight to the top of Google’s search page.

Adrac Ltd’s continued local search success

We’ve been ranked as a “top local search company” for the fourth month in a row, by an independent industry monitor – more specifically, fifth in the top 10 of the UK’s best-performing companies specialising in local search.
Topseos.co.uk analysed our performance using an evaluation system and by talking to several of our clients about their experience of working with us.
Question topics included anticipated and actual returns on investment, numbers of visitors to their websites and the techniques we use to help them, looking towards a long-term marketing strategy.
Israr Sarwar, our operations director, said: “It’s very satisfying that we are consistently achieving top positions for topseos.co.uk, and also that clients have given such positive feedback.
“Some have been with us since 2002 and that kind of loyalty speaks for itself.
Over the next 12 months, Adrac will be focusing much more on local search advertising because the demand is just too strong not to, quite frankly.

Adrac Ltd: Local search in the UK

Google Places aims at the idea of immediate, accurate results for Real World events.
Users can search GP for events happening close to their location and these are displayed as a list of purely local results.
Formerly, the local rankings were presented alongside normal results for a search, as a kind of free gift or secondary offering, like Local was a shabby neighbour of worldwide search.
Searchers, the UK search engine, agrees that Local Search is a valid way forward, and has invested in this kind of service over the long term.
Technical director Kym Kinlin told Adrac: “Searchers has always recognised the value of Local. We’re a relatively small nation … we understand how focused searches reap better rewards.
“These benefits are also for British companies, which reap the rewards of increased traffic, not just to their website but right into their shop, pub, restaurant or hotel.”