Review your PPC with Adrac Ltd

July 4, 2011 | Category : AdWords,CPC cost per click,Paid advertising,PPC Pay Per Click | Tags: CPC, paid search advertising, ppc

Bu Jackie Yeadon

Most small businesses believe that by running their own pay per click (PPC) campaign they can save money – they are not paying an agency to run it, they understand their own business like nobody else and, actually, they are getting some profit from the whole exercise.

There a good enough reason to try an agency, even if this is the case. Your PPC activities may well be bringing in some profit but with the right help, this could be so much more.

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Smaller search platforms attract traffic too

June 23, 2011 | Category : Advertising,CPC cost per click,Google Search Engine,Paid advertising,PPC Pay Per Click,Search Engine | Tags: Experian Hitwise May 2011

By Jackie Yeadon

Search engines going after some of Google’s share were successful in May, according to figures from Experian Hitwise.

Its recent Search Engine and Social Analysis showed that Google and Yahoo! both lost market share in terms of searches in May 2011, while Bing, Ask and others made “significant gains”.

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‘Silver pound’ could be spent on social networks

June 22, 2011 | Category : Advertising,CPC cost per click,e-Commerce,Paid advertising,PPC Pay Per Click,Social Media | Tags: CPC, demongraphics, Facebook, Facebook advertising, grandparents, MyVoucherCodes, ppc, silver surfers

By Jackie Yeadon

Paid search advertising managers will be taking note: the silver pound is strong; meaning businesses who want to expose their products to older generations should be looking to use channels currently considered to be solely for the younger generations.

According to figures published by MyVoucherCodes.co.uk, around a fifth of grandparents over 60 have an active social networking account.

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Edits, cloning keywords and split-tests in AdWords

June 13, 2011 | Category : Advertising,AdWords,CPC cost per click,Google Search Engine,Paid advertising,PPC Pay Per Click | Tags: CPC, Google AdWords, ppc, split-test

By Andrew Burnett

Every search professional interested in Google scrutinises the small things. It has become apparent over the years that Google tests potential changes and new services on select groups without drawing much attention to it; the ensuing “what’s going on here?” on forums and in chat rooms blows the whistle. Sometimes the new feature or whatever-it-is stays, sometimes it simply vanishes.

Over the past couple of weeks Adrac Ltd has noticed a tweak to Google AdWords. A small number of our older accounts have not had a feature added, but curtailed. Our AdWords managers have asked on Google help forums if anyone else has noticed this and what they think is happening: there have been no responses, meaning that either nobody else is having this issue or nobody know what is going on.

It’s all to do with keyword matching. If you’re a PPC/CPC manager you’ll understand totally; if you have no idea, I’ll put the following in simple terms for you.

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Review your PPC with Adrac Ltd

Smaller search platforms attract traffic too

‘Silver pound’ could be spent on social networks

Edits, cloning keywords and split-tests in AdWords

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