Advertiser Confidence Sees Internet Marketing Sector Reach Spectacular Growth

More internet users, faster broadband, popularity of social media and advertiser confidence are all contributing factors to the fantastic growth seen in the internet marketing sector over the last few years.

According to the Internet Advertising Bureau (IAB) report on advertising spend- internet advertising expenditure has grown 2,200 per cent in the last decade and has increased by 4.2 per cent to £3.54 billion in 2009, from £3.35 billion in 2008.

One of the key areas of growth in 2009 was in paid search which grew by 9.5 per cent, representing 60.7 per cent of all online advertising spend in comparison with 59.3 per cent in 2008.

While there was a 4.4 per cent decline in online display advertising between 2008 and 2009, the market picked up in the second half of 2009 resulting in online display accounting for 20 per cent of total online advertising expenditure in comparison with 19 per cent in 2008.

Incredibly, online video advertising was a real favourite with online marketers, seeing total spend shoot up by 140 per cent with pre- and post-roll advertising generating £28.3 million.

Internet Advertising Spend Proves Digital Marketing Sector is in Great Shape

The Internet Advertising Bureau report on advertising spend has been published today detailing some promising figures for the internet marketing industry. In the last 10 years, the internet advertising medium has grown by 2,200 per cent with total internet advertising expenditure leaping from £153 million in 2000, to £3.54 billion in 2009.

To break it down even further, UK online advertising expenditure in 2009 was up by 4.2 per cent from 2008 when total expenditure was £3.35 billion. This is fantastic news for the internet advertising sector considering the desperate situation caused by the recession and the impact it had on the advertising industry. But despite a decline in overall UK advertising, the online advertising industry continued to grow.

The bi-annual report which has been carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) also highlights that Retail and Consumer Goods sectors were the big spenders in online advertising. Interestingly, advertising spend also increased by £25.6 million in the second half of 2009 between July and December, sparking speculation that growth could well continue into 2010.

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