Social media is proving to be an incredibly powerful, tool with staying power in online marketing strategy.
According to new research, Facebook Shares and Likes and quality backlinks are the solid foundations of successful search engine results pages. Twitter lags behind only slightly but is way ahead of other traditional serp ranking strategies like url keywords and optimised metatag text.
International search analytics company Searchmetrics identified that the driving force behind the social media effect was engagement of potential customers.
Facebook’s role in elevating serp results surrounds the dissemination of information between its users, who can Like, Share and comment upon links.
Social media: isn’t it for LOLcats and celebrities?
What are the links they are promoting? Informative news stories, viral YouTube videos, funny pictures and photos; also, sales promotions, good deals online, entertaining blog posts – crucially, whatever they find interesting, amusing or likeable.