Adrac are now RAR recommended

Rar logo

 

Adrac are happy to announce we are now a recommended recognised agency under the prestigious RAR until September 2014.

 

RAR (Recommended Agency Register) assess many factors when awarding this industry recognised certification. RAR take into account amongst other things customer satisfaction levels, creative application of knowledge and proposed solutions, value for money and the agencies overall skills in the sector they operate in.

 

Before being considered for Recommended Status suppliers must have at least three high ratings submitted. During the independent review process RAR request information covering service levels, key individuals and any specific work of note. All input is confidential and comments are never attributed. The ratings for the criteria above are combined, and using a undisclosed formula RAR provides an overall score. The individual ratings act as an independent measure of agency performance.

 

Only companies who score above the threshold become recommended and are subsequently included in the RAR register. The results aim to provide unique insights into the experiences of clients with particular suppliers.

 

Here are some examples of customer testimonials from clients who Adrac have worked with over the years.

 

Home page example: You don’t get a second chance

 

As the saying goes. You don’t get a second chance to make a first impression, you don’t need one. Looks fab at first look. I have just sent it to the directors for comment. There are a couple of bits that won’t be relevant but he has done very well with no input from us. WELL DONE.

 

Adrac have increased our business 10 fold

 

We have used Adrac for many years and they have increased our business 10 fold. Our account manager is very precise and consistent at offering a very friendly service that I would have no hesitation in recommending to anyone.

 

We would highly recommend Adrac to any new or established business

 

Having attempted to run a PPC campaign myself to limited success, I spoke with Adrac who immediately indicated easy and cost effective ways to enhance our site to generate more interest. Our cost per click has been dropping and our click to apply ratio increasing.

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Optimising your PPC campaigns

Pay-per-click (PPC) is an efficient way of advertising on the internet, if you know what you are doing. The concept is simple: bid for your keywords, create your advert, set it live, and watch as it entices quality traffic (paying customers) to your web page.

 

It can be extremely cost-effective, with a great return on investment (ROI). There are tricks to optimising it so that it attracts your target customers and appears on the most appropriate search engine results pages (serps), and using it to support your other marketing activities, such as social media and even traditional advertising.

 

The beauty of PPC is that it can yield immediate positive results. While natural search optimisation techniques look to the long-term, PPC success can be instantaneous and can reach a target audience even on a small budget.

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Does Facebook’s PPC compete with Google?

Virtual fur flew on Business Insider this week over an article that drew attention to new research comparing Google and Facebook ad performance.

 

Jim Edwards’ article DATA: Google Totally Blows Away Facebook On Ad Performance reported how WordStream, a company which is “rather more dependent on Google than Facebook as a medium”, claims that Facebook PPC is less effective than Google.

 

PPC experts waded into the fray and hotly debated the subject, some supporting Facebook and others agreeing with WordStream’s assessment.

While Facebook targets audiences with ads using education, workplace, likes, location and demographic as its criteria, Google applies interest, keywords, remarketing, location and demographic, Edwards noted.

 

Larry Kim, WordStream’s founder and chief technical officer, said: “So far, Facebook’s advertising platform hasn’t kept pace with the explosive growth of its social network, and it remains to be seen if CEO Mark Zuckerberg even wants to focus on advertising as a source of revenue.”

 

Adrac’s commercial director Will Montague suggests that such a narrow view of Facebook’s ad programme is unhelpful.

 

“The point of marketing on Facebook is its viral and brand awareness potential. Facebook’s PPC is part of a wider marketing mix, one tool in an entire toolbox if you like, and has its place.

 

“Facebook is not a search engine, so the purpose of being there is quite different from being interactive with Google and Bing, but can be just as important as part of a marketing mix designed to foster a good return on investment.”

 

You can see the article and the ensuing debate, along with Will’s comment, here.

 

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Review your PPC with Adrac Ltd

Bu Jackie Yeadon
 
Most small businesses believe that by running their own pay per click (PPC) campaign they can save money – they are not paying an agency to run it, they understand their own business like nobody else and, actually, they are getting some profit from the whole exercise.
 
There a good enough reason to try an agency, even if this is the case. Your PPC activities may well be bringing in some profit but with the right help, this could be so much more.
 
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‘Silver pound’ could be spent on social networks

By Jackie Yeadon
 
Paid search advertising managers will be taking note: the silver pound is strong; meaning businesses who want to expose their products to older generations should be looking to use channels currently considered to be solely for the younger generations.

According to figures published by MyVoucherCodes.co.uk, around a fifth of grandparents over 60 have an active social networking account.
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Edits, cloning keywords and split-tests in AdWords

By Andrew Burnett

Every search professional interested in Google scrutinises the small things. It has become apparent over the years that Google tests potential changes and new services on select groups without drawing much attention to it; the ensuing “what’s going on here?” on forums and in chat rooms blows the whistle. Sometimes the new feature or whatever-it-is stays, sometimes it simply vanishes.

Over the past couple of weeks Adrac Ltd has noticed a tweak to Google AdWords. A small number of our older accounts have not had a feature added, but curtailed. Our AdWords managers have asked on Google help forums if anyone else has noticed this and what they think is happening: there have been no responses, meaning that either nobody else is having this issue or nobody know what is going on.

It’s all to do with keyword matching. If you’re a PPC/CPC manager you’ll understand totally; if you have no idea, I’ll put the following in simple terms for you.

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